After a string of successful self-released singles, EPs and mixtapes, the Melbourne-via-Adelaide rapper Allday signed himself to Illy's label ONETWO for the 2015 release of his debut album, Startup Cult. The record landed him a number 3 spot on the ARIA Charts - falling behind to only SIA and Ed Sheeran - and spawned hit singles in 'Right Now' and 'You Always Know The DJ'.

It's safe to say that Startup Cult has fixed Allday firmly in the hearts of Australian music lovers: the LP scooped up over 22 million streams and sold over 20,000 units just at home. Its success has seen Allday headline festivals, tour the USA and completely sell out his own national triple j supported album tour in a snap.